Coca-Cola To Invest $5 Billion In India Through 2020 Atlanta

Coca-Cola To Invest $5 Billion In India Through 2020

June 26, 2012 12:00 AM

" NEW YORK (AP) — The Coca-Cola Co. plans to invest an additional $3 billion in India through 2020 as it looks to capitalize on the growing market.

The world’s biggest beverage maker, whose brands include Minute Maid and its namesake soda, has seen some of its biggest gains come from emerging markets as growth at home has stalled.

In April, Coca-Cola said its first-quarter volume in India rose 20 percent. In the region encompassing India, Russia, the Middle East and Africa, volume grew 9 percent, compared with a 2 percent increase in North America.

Including the new cash infusion, Coca-Cola said Tuesday that it now plans to invest $5 billion in India from 2012 to 2020. That’s on top of the more than $2 billion it invested since re-entering the country in 1993.

“Our India business has been growing at a robust rate over the last five years, and our goal is to continue this momentum,” Atul Singh, president and CEO of Coca-Cola India and Southwest Asia, said in a statement.

The Atlanta company said that its Thums Up and Sprite are the top selling soft drink brands in India, one of its 10 biggest markets around the world. The country’s biggest-selling juice beverage is Coca-Cola’s Maaza. "

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